In continuing their dedication to off-road motorsports, PROJECT X has been named the Official Lighting Partner of Ultra4 USA for the 2023 and 2024 race seasons. The marketing partnership is the first of its kind for PROJECT X, as they continue to expand their market to off-road motorsports fans and racers alike.
PROJECT X first began participating in Ultra4 USA in 2021, by putting their off-road lighting products to the ultimate test on brand ambassadors Vaughn Gittin Jr and Loren Healy’s unlimited class race cars. Over the course of two race seasons, these Ultra4 USA applications have continued to prove their durability and performance and has spearheaded PROJECT X’s product development with the direct feedback of world-class drivers.
“We are excited to join forces with Ultra4 USA and support off-road motorsports on this level. At PROJECT X, we not only believe in supporting the off road community but being an active part in it. We look forward to a partnership that helps us grow the sport and connect with racers and enthusiasts for years to come.”, said Jared Chavez, Director of Brand Development for PROJECT X.
Ultra4 USA and MidAmerica Outdoors organizes and conducts four-wheel drive off-road races around the country. With eight races in seven different states in the 2023 season, Ultra4 USA is the premier stage for off-road motorsports in the United States. With hundreds of teams across nine different classes of racing, Ultra4 USA attracts tens of thousands of fans to their events throughout the year, and further, is considered the leader in live online racing broadcasts.
PROJECT X provides innovative next generation products for truck and off-road enthusiasts. Centering around their “Ghost Box” technology, the PROJECT X ecosystem offers wirelessly controlled accessories including high-power lighting, cameras and accessory management designed and tested in the harshest environments by racers and enthusiasts globally.